When developing content for your church website, it’s important that it answers the questions the internet actually has. We’ve put together some information, considerations and tips to help guide you in developing content that addresses these questions.

Cover the Basics

There are some nonnegotiables that all church websites should provide visitors online, whether they be current or prospective members. These include:

• Church address
• Worship service times
• Contact information, including phone number and email
• Denomination/affiliation
• Pastor information or biography
• Ministries offered
• Mission and vision

Give Prospective Members a Sense of Your Church

Many visitors to your website may have never visited your church in real life, so it’s important to give them a sense of what your church is about and what worship will be like before they attend in person. Consider answering some of the following questions on your website. These could be answered in an FAQ for new members:

• What parking is available?
• Is there a dress code?
• Is any form of childcare offered?
• What church groups are offered?
• How does one join a church group?
• What expectations exist around offering?
• When should one plan on arriving before worship?

A website is meant to be for more than one audience, and it’s important to step into the shoes of the prospective member audience when developing content. While our list isn’t exhaustive, it’s a start for you to consider other questions this audience may have about your church, or questions they may not know to ask based on your church’s unique offerings.

Consult SEO Keywords for Additional Questions

SEO is an acronym for Search Engine Optimization. In 2025, every website should be optimized for search engines. This means consulting keyword tools such as Google Keyword Planner or SEMRush to see what words and phrases people are searching for and incorporating those keywords into your website. For more information on SEO, read this blog we published.

While doing general keyword research for your website, you can find questions that should be answered through your website. Keywords reflect what the internet wants to know, and it’s important that your website address them to not only rank highly on search engines but also to answer common questions associated with churches, or even theological questions.

This is where a blog can come in handy; not every question needs to be answered in an FAQ or a core page. If there’s a question you find while researching keywords online that requires a substantial answer, write a blog about it incorporating those keywords. Learn more about maintaining an effective blog.

We offer churches within the denomination state-of-the-art websites through the UCC Everywhere (UCCE) program. For a monthly or annual subscription fee, churches get their own site along with other digital marketing tools and support to make sure their message is reaching faith-seekers in their community via the appropriate virtual channels.

You can also pay an additional fee for content help. With this service, our professional copywriting and web strategy partners will help you develop and implement content on your new website. Participating churches will fill out a content intake form, which will then be edited, organized and turned into the site’s content, including SEO.